Home Industry News Animal Health & Nutrition Building Better Beef Crosses Starts on Day 1

Building Better Beef Crosses Starts on Day 1

Dairy Calf and Heifer Association’s (DCHA) May 22 webinar features “Building Better Beef Crosses Starts on Day 1.”  Olivia Genther-Schroeder, Purina Animal Nutrition, will lead this free, one-hour educational offering, which starts at 12 p.m. Central time (Chicago time).

During the webinar, Genther-Schroeder will share why raising dairy-beef crossbred calves is a value-added production strategy that is here to stay. Thus, dairy x beef producers have a tremendous opportunity to influence the success of crossbred programs through early-life nutrition. Early life is an extremely critical time point for development of the gut, immune system and muscle and adipose tissue, as well as overall growth. The way young calves are fed sets the stage for long-term health and performance.

Genther-Schroeder received a master’s degree in animal science from Michigan State University, where she studied dairy cattle and ruminant nutrition. She completed a PhD at Iowa State University – studying trace mineral nutrition in feedlot cattle. Genther-Schroeder joined Purina’s Dairy Feed R&D team in 2017 and is the senior manager of dairy feed research. Her primary role is to research the nutritional impacts on health and performance of dairy and beef-on-dairy cattle.

To register for the webinar, go to: https://bit.ly/PURINA052224. As the webinar approaches, you will receive an e-mail with information on how to log in to participate.

DCHA received approval for one Registry of Approved Continuing Education (RACE) for this webinar. Approval gives veterinarians the opportunity to earn one CE credit. Veterinarians must be a DCHA member to earn the RACE credit.

This webinar is sponsored by Purina Animal Nutrition. DCHA does not support one company or product over another.

If you are a DCHA member and cannot attend the live program, you may access the webinar through DCHA’s online Member Center. To access the webinar, DCHA members will need to visit https://calfandheifer.org/login and enter their username and password.

For more information about DCHA’s webinars, e-mail Sue Schatz, DCHA member services director, at: sue@calfandheifer.org. Follow DCHA on social media or visit the DCHA website to learn about future webinars.

The Dairy Calf and Heifer Association (www.calfandheifer.org) was founded in 1996 based on the mission to help dairy producers, calf managers and those professionally focused on the growth and management of dairy calves and heifers. With a national membership of producers, allied industries and research leaders, DCHA seeks to provide the industry’s standards for profitability, performance and leadership, serving as a catalyst to help members improve the vitality and viability of their individual efforts and that of their business.

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