Chocolate has reclaimed its place as America’s favorite ice cream flavor, according to a recent survey the International Dairy Foods Association. (IDFA). After vanilla took the top spot in 2024, this year’s results show chocolate back at No. 1, with butter pecan also rising ahead of vanilla among U.S. consumers.
Conducted in partnership with Morning Consult, the survey captures the preferences of more than 2,200 U.S. adults nationwide, offering a comprehensive look at how Americans enjoy ice cream and frozen novelties — from flavors and toppings to formats and traditions.
“Americans’ love for ice cream is as strong as ever,” said IDFA President and CEO Michael Dykes. “From timeless favorites like chocolate and butter pecan to newer indulgent options, ice cream continues to bring people together and create moments of joy across the country. As we look ahead to National Ice Cream Month, it’s clear that this beloved treat remains a staple in American life.”
IDFA’s biannual National Ice Cream & Frozen Novelty Trends Survey provides a snapshot of how Americans’ tastes are evolving. This year’s results highlight a blend of nostalgia and indulgence, with classic flavors holding strong alongside richer, more decadent favorites gaining ground.
Top 5 flavors among the general American public:
- Chocolate
- Butter Pecan
- Vanilla
- Cookies and Cream/Oreo
- Caramel/Salted Caramel
How does this lineup compare to previous years? You can find results from the 2024, 2022 and 2019 surveys on IDFA’s website.
Read the full IDFA survey here. — Story contributed by the International Dairy Foods Association
