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Real California Milk Begins Holiday Season With Mornings Mean More Campaign

The California Milk Advisory Board (CMAB) announced today the return of its consumer promotion focused on holiday breakfast traditions with dairy. The annual campaign – titled Holiday Mornings Mean More – debuted in 2020 and focuses on the California market. Holiday Mornings Mean More communicates messages of family, togetherness, and the importance of celebrating time together over special breakfast recipes. …

California Dairy Farmer Named NMPF “Communicator of the Year”

Laton, California dairy farmer Melvin Medeiros, a family farm-owner of Dairy Farmers of America (DFA), was named the National Milk Producers Federation’s (NMPF) Farmer Communicator of the Year at the organization’s annual gathering of dairy-cooperative communicators. Tillamook earned top overall communications honors among NMPF member co-ops. Medeiros, who milks around 1,600 cows roughly 30 miles northwest of Visalia, is a …

‘Dairy Dream Team’ Influencer Sparks Butter Board Sensation

The “butter board” food craze that has become a viral sensation is rooted in dairy checkoff strategy. Dairy Management Inc. (DMI) assembled a “Dairy Dream Team” consisting of chefs, recipe developers, “foodies,” gamers and lifestyle influencers who have a combined 25 million social media followers. They are joined by another 100-plus influencers who work with state and regional checkoff teams …

NMPF and USDEC Discuss Recent Shipping Challenges with FMC Chairman Maffei

The National Milk Producers Federation (NMPF) and U.S. Dairy Export Council (USDEC) met with Federal Maritime Commission (FMC) Chairman Daniel Maffei today to discuss the implementation of the Ocean Shipping Reform Act and ongoing shipping challenges. Several dairy company executives from a working group addressing export supply-chain issues joined NMPF and USDEC. Exports play a significant role in the success …

Polling Shows Dairy Products in High Demand Among Federal Nutrition Program Participants

As the White House spurs a national conversation with its Conference on Hunger, Nutrition, and Health next week, participants of federal nutrition programs are making their voices heard in a new Morning Consult national tracking poll commissioned by the International Dairy Foods Association (IDFA). Dairy products like milk, yogurt and cheese are considered very nutritious and affordable among people who participate in …

Celebrating California’s Hispanic-Style Cheese & Dairy Products With Texas Retail Promotion

The California Milk Advisory Board (CMAB) is celebrating the flavors and traditions of Mexico brought to life by California’s Hispanic-style cheeses and dairy products with a consumer retail promotion focused on Hispanic Heritage Month. The “Celebrate Hispanic Heritage Month with California’s Hispanic Dairy” promotion is designed to elevate awareness for Hispanic-style cheeses, cremas, breakfast cream and dips at Texas retailers …

New Product Competition Focuses on Calming Benefits of Dairy

The Dairy Management Inc. (DMI) New Product Competition is accepting applications for innovative products that focus on dairy’s qualities related to calming. The program, formerly the National Dairy Council New Product Competition, is open to U.S. undergraduate and graduate students to develop products in line with industry and consumer insights to uncover innovative dairy-based products that offer calming benefits. Research …

Challenges in California’s Organic Dairy Sector

The market for organic milk in California and the United States has seen better days; but over the past year, increased input costs are compounding the challenges for organic dairies in the state. Watch this brief interview with Melissa Lema from Western United Dairies as she explains, and read more about it in California Dairy Magazine. Please thank this video’s …

Sonoma County Farm Bureau Hires New Executive Director, Dayna Ghirardelli

The Sonoma County Farm Bureau is pleased to announce its new Executive Director, Dayna Ghirardelli. Dayna Ghirardelli grew up in Petaluma where she was active in Tomales 4-H and Tomales FFA, showing registered and grade dairy cattle, and market lambs, participated on the parliamentary procedure team, and served several officer terms. Dayna attended California State University, Chico where she majored …

Competition Winners Showcase Recipe Innovation Using California’s Hispanic-Style Cheese

The California Milk Advisory Board (CMAB) announced the winners of the 2022 Cal-Mex Invitational – its inaugural culinary competition to find the nation’s top recipes that incorporate Hispanic-style cheeses and dairy from California with Mexican cuisine and California flavors. Chefs Chad Clevenger of Atlanta, Ga., Claud Beltran of Pasadena, Calif., and Marco Colin of Chicago, Ill., won $5,000 each in …

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