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Speakers discuss sustainability, antibiotic use and animal welfare at 2019 Summit

The Animal Agriculture Alliance’s 2019 Stakeholders Summit kicked off today with record attendance, bringing 335 food and agriculture stakeholders to Kansas City, Missouri. The event, themed “A Seat At The Table,” started with a consumer focus group led by Anne-Marie Roerink of 210 Analytics. Six consumers were asked about their meat purchasing habits, including how much price, taste, appearance, animal …

Undeniably Dairy to Boost Milk Sales with Consumer Engagement

Undeniably Dairy to Boost Milk Sales with Consumer Engagement

Remember the old got milk commercials that got consumers excited about dairy?  Today, the big dairy campaign is known as “Undeniably Dairy”.  This is funded through the National Dairy Checkoff program, managed by Dairy Management, Inc (DMI).  Watch this brief interview with DMI Chair, Marilyn Hershey, and read more about DMI’s efforts to promote the industry in California Dairy Magazine.

Nutritional Benefits of Dairy & Factual Resources Consumers Should Know About

Nutritional Benefits of Dairy & Factual Resources Consumers Should Know About

At several recent California dairy conferences, dairy producers have been urged to share their stories with the consumer public, rather than have their stories told incorrectly by those that know nothing about dairy.  One great aspect to share with the public is the great health benefits associated with consuming dairy products.  The Dairy Council of California is a great resource …

California Milk Advisory Board Promotes Dairy through Food Service Industry

California Milk Advisory Board Promotes Dairy through Food Service Industry

The California Milk Advisory Board does a lot to promote California dairy consumption, not only through consumer marketing, but also through the food service industry.  Watch this brief interview with Jennifer Giambroni as she shares their latest efforts and successes with the food service industry, and read more about it in California Dairy Magazine.

Breakfast Carts to Serve 5+ Million Pounds of Milk Annually to 70,000 Students Daily

Grab-n-Go Breakfast Carts

GENYOUth, an organization founded through the dairy checkoff to help create healthier schools, is providing Grab-n-Go breakfast carts to Fuel Up to Play 60 schools across the country that will serve more than 5 million pounds of milk annually. GENYOUth – with financial contributions from private businesses – is supporting the installation of Grab-n-Go carts in more than 200 schools …

Swiss scientists played music to cheese as it aged – from Smithsonian.com

Swiss cheese

The creation of good cheese involves a complex dance between milk and bacteria. In a quite literal sense, playing the right tune while this dance unfolds changes the final product’s taste, a new study shows. Denis Balibouse and Cecile Mantovani at Reuters report that hip-hop, for example, gave the cheese an especially funky flavor, while cheese that rocked out to Led Zeppelin …

Cows and the Environment: A California Perspective

By: Dairy Cares There has been a recent surge of efforts to drastically change dietary choices in the name of environmental protection. These efforts often share a flawed approach, citing global greenhouse gas (GHG) emission statistics, to create alarm and encourage decreased consumption of meat, dairy, and other livestock products. They falsely imply that raising livestock, no matter where or …

Professional Basketball All-Star Al Horford Tips Off 2019 With ‘BUILT WITH CHOCOLATE MILK’™ Campaign

Al Horford

Horford Shares His Recovery Secret in New National Marketing Campaign WASHINGTON, Feb. 13, 2019 /PRNewswire/ — Professional basketball All-Star, Al Horford, has a strong history of battling in the paint, both offensively and defensively. A true triple-threat – scoring, rebounding and assisting – Horford has continuously played at a high level, earning the right to be named an All-Star five …

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