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Fuel Up to Play 60 Begins School Year with ‘Fresh’ Approach, Promoting Dairy

The dairy checkoff is positioning the farmer-founded Fuel Up to Play 60 program in a fresh way to help students and educators navigate the school year. Many teachers are looking for ways to engage students through curriculum and digital learning with an emphasis on wellness for minds and bodies. To meet these needs inside and outside the classroom, Fuel Up …

Ice Cream Sales and Production Hot Ahead of National Ice Cream Day

With National Ice Cream Day just around the corner, Americans are lining up at scoop shops and grocery checkout lines at near-record numbers to get their favorite flavors of ice cream. Recent data provided to the International Dairy Foods Association show hard ice cream production for the first five months of 2021 running ahead of last year when hard ice …

New Bulletin Advocates a Revised Approach to Lactose in Dairy

Responding to a lack of evidence-based information about the important role of lactose as part of a healthy diet, IDF releases Bulletin 509/2021: Lactose, an important nutrient: Advocating a revised policy approach for dairy and its intrinsic sugar.Milk, cheese, yogurt, and other cultured/fermented dairy products are composed of complex structures and are important sources of several key nutrients. As part of their …

Recent Studies Link Milk and Yogurt Consumption to Lower Bladder Cancer Rates

Bladder cancer is a difficult condition to treat. It can hit anyone at any age but is more likely to afflict men than women, and smokers more than non-smokers. It is certainly costly for individuals. For health-system managers, tasked with trying to save as many years of life as possible with finite resources, it has the notorious title of the …

Join Mario Lopez and Real California Milk for Instagram Live Breakfast Story Reading

With families balancing work and at-home or modified school schedules, starting the day off right has become more important than ever. To help encourage families to cherish shared moments at the breakfast table, Real California Milk has created a new digital series of short stories for children. These Breakfast Time Stories, starring lovable animated characters, will launch and be available …

Milk Cooler Bag Initiative Keeps Milk on the Menu at CA Schools Affected by COVID Changes

California dairy farmers and processors, with the support of the California Milk Advisory Board (CMAB) and Dairy Council of California (DCC), are aiding schools in the central and southern regions of the Golden State through a pilot program that supplies California schools with portable insulated milk cooler bags to keep milk cold and remain part of school meal service. When …

‘Smoothie Blitz,’ Virtual Field Trip Highlight Dairy’s Contributions to Health, Planet

Working with National Football League (NFL) players and Discovery Education, the dairy checkoff is unveiling initiatives that provide fresh opportunities for consumers and youth to engage with dairy and learn about the industry’s sustainability story. The efforts include the Smoothie Blitz, created in partnership with the checkoff-led Fuel Up to Play 60 program, and a new Undeniably Dairy “Farming to …

Dairy Producer Diversifies and Innovates with Beef Subscription Company

Tony P. Lopes is a 4th generation dairyman and farmer, following in his family’s footsteps of producing food while caring for their land and cattle. In addition to raising sustainiBeef’s Angus Crossbred steers, the Lopes family farm also produces Real California Milk, Corn, Oats, and Alfalfa. Ever since the family’s patriarch Manuel immigrated from the Azores Islands in search of work, …

Quesalupa Returns to Taco Bell with Dairy Checkoff Support

The Quesalupa is making a comeback to Taco Bell’s menu and this version is cheesier than its predecessor, thanks to dairy checkoff scientists. The Quesalupa made its debut in early 2016 as a limited-time only offering but it left quite an impression on Taco Bell’s customers, said Dairy Management Inc. (DMI) senior dairy scientist Mike Ciresi, who works onsite at …

CA Dairy Districts Seek Ambassadors To Serve As 2021 Dairy Princesses

Each year, a special group of young women are selected to represent the state’s dairy farm families who contribute to making California number one for milk production in the U.S. These Dairy Princess ambassadors and alternates are selected during events at Districts throughout the state, where they showcase speaking skills, knowledge of dairy and desire to represent the industry during …

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