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National Dairy ‘Reset’ Campaign Earns International Acclaim

The dairy checkoff’s “Reset Yourself with Dairy” campaign earned a best-in-class International Milk Promotions (IMP) Trophy at the recent International Dairy Federation’s World Dairy Summit 2022 in India, winning against finalist campaigns from France and Switzerland. The IMP Trophy competition showcases the best international generic advertising campaigns created in the areas of innovation, nutrition marketing and marketing communications. It’s been …

Say It Loud and Clear: The Plant-Based Beverage Bust is Here

It was the fundamental fallacy that launched a thousand news articles: Dairy was dying as consumers were switching to plant-based beverages. That was always a lie — but at least from a certain angle, it could be stretched into something that at least somewhat looked it like could be true. After all, U.S. fluid milk consumption (though not dairy overall, …

National Mastitis Council Seeks Award of Excellence Nominees

The National Mastitis Council (NMC) opened nominations for its coveted Award of Excellence for Contribution to Mastitis Prevention and Control. This award honors an NMC member who has provided sustained contributions to mastitis prevention and control through research, extension and/or education, clinical practice or service to dairy producers. The award will not be given posthumously. Sponsored by Boehringer Ingelheim Animal …

Polling Shows Dairy Products in High Demand Among Federal Nutrition Program Participants

As the White House spurs a national conversation with its Conference on Hunger, Nutrition, and Health next week, participants of federal nutrition programs are making their voices heard in a new Morning Consult national tracking poll commissioned by the International Dairy Foods Association (IDFA). Dairy products like milk, yogurt and cheese are considered very nutritious and affordable among people who participate in …

Celebrating California’s Hispanic-Style Cheese & Dairy Products With Texas Retail Promotion

The California Milk Advisory Board (CMAB) is celebrating the flavors and traditions of Mexico brought to life by California’s Hispanic-style cheeses and dairy products with a consumer retail promotion focused on Hispanic Heritage Month. The “Celebrate Hispanic Heritage Month with California’s Hispanic Dairy” promotion is designed to elevate awareness for Hispanic-style cheeses, cremas, breakfast cream and dips at Texas retailers …

Dairy Management Inc. Highlights Building Consumer Trust & Demand in Annual Report

Dairy Management Inc. (DMI), the planning and management organization that oversees the national dairy checkoff program on behalf of America’s dairy farmers and importers, has posted its 2021 annual report at www.usdairy.com/for-farmers/resources. The report provides checkoff funders and other members of the dairy community key highlights of 2021 strategies and programs and an audited financial report. It also outlines activities …

Western United Dairies’ Melissa Lema Joins CA Milk Advisory Board Marketing Team

The California Milk Advisory Board (CMAB), the marketing order representing California dairy producers, announced the addition of Melissa Lema as Director of Producer Relations. Lema joins the CMAB from Western United Dairies where she spent 11 years, most recently as a North Coast Field Representative focusing on all aspects of the relationship between producers and industry professionals, from laws and regulations to animal welfare, as well as overall industry communication. She spent …

Sorghum Producers to Lead $65 Million USDA Partnerships for Climate-Smart Commodities Funded Project

Quantifying the climate impact of incorporating sorghum and other tools into rotations while serving as a trajectory for the sorghum industry’s continuous environmental improvement throughout this decade and the next is the focus of a five-year, up to $65 million project by National Sorghum Producers. Funding for the project was provided by a grant from the U.S. Department of Agriculture …

National Milk Producers Federation Announces Scholarship Recipients

The National Milk Producers Federation (NMPF) announced the recipients of its 2022 National Dairy Leadership Scholarship awards, recognizing outstanding graduate students pursuing research of interest to the U.S. dairy industry. The awards, funded by dairy farmers and their cooperatives, support the next generation of dairy researchers, extension staff, academics and industry professionals. “On behalf of its Board of Directors, NMPF …

Chicago to Host 2023 IDF World Dairy Summit

The United States will host the International Dairy Federation (IDF) World Dairy Summit, the world’s biggest dairy conference, in October 2023 at Chicago’s famed McCormick Place conference center, IDF and the U.S. National Committee of the IDF (US-IDF) announced today. The honour provides an opportunity to showcase the dairy sector’s innovations in sustainability, nutrition and health, standards, safety and quality, …

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