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Understand the “NextGen” Consumer at 2023 Stakeholders Summit

From the farm gate to dinner plate, our food system is experiencing an unprecedented rate of change and shifting consumer preferences are part of what is driving this evolution. Danielle Cummins, senior intelligence analyst at Aimpoint Research, will share the five macro forces that are transforming consumer purchasing habits at the Animal Agriculture Alliance’s 2023 Stakeholders Summit. The event, themed “Partners in Progress: Building a Sustainable Future for Animal Ag,” is set for May 4-5 in Arlington, Va. The Summit agenda has been posted on the event website and early registration discounts are available through March 10. Save your seat today!

Propelled by five macro forces, the next generations of consumers are completely transforming the way we relate to brands, products, and the environment. Combined, these five macro focuses are leading to a rise in “Food Consciousness” not only across continents, but across all generations. During her Summit session, Cummins will discuss how, in a time of rapid transformation, the entire food system will need to determine how to maintain relevance. Cummins will also share how restaurants, retailers, distributors, food processors, farmers, and all businesses involved in the agri-food value chain can be vigilant, adaptable, innovative, and proactive when it comes to building relationships and meeting consumer demands, including creating visibility from field to shelf.

“Consumer purchasing habits continue to change year-over-year and especially since the COVID-19 pandemic,” said Emily Solis, manager, communications and content, Animal Agriculture Alliance. “Historically, younger generations are the ones that drive change, and Generation Z is no exception. Based on a study from Aimpoint Research, Summit attendees will learn about the forces driving this change and be enlightened on the current trends we’re seeing manifest in the marketplace – and most importantly, how they can take action to secure their place on consumers’ plates.”

Cummins brings an immense amount of experience in the agri-food community to her role at Aimpoint Research, a global strategic intelligence firm. Cummins uses both her personal and career experience in agri-food to help clients on a wide variety of projects. Her expertise in dairy, fruit, and crop production serve clients in those areas of business, in addition to her valuable insight on crop insurance, policy, and regulation. Prior to joining the Aimpoint team, Cummins has worked for two members of congress, the National Cattlemen’s Beef Association, The National Association of Conservation Districts, and Farm Credit East. She grew up in New York learning about the dairy community and specialty crops.

Summit attendees can secure a discounted hotel rate at the Renaissance Arlington Capital View by booking before April 11. All Summit events will be held at this hotel. Reserve your hotel room now. Be sure to check the Summit website for the most up-to-date information. You can also follow the hashtag #AAA23 for periodic updates about the event. For general questions about Summit, please contact summit@animalagalliance.org or call (703) 562-5160.

Get involved:

Photo Contest
Are you a farmer, rancher, dietitian, or ally of the animal agriculture community who would like a free registration to the 2023 Stakeholders Summit? Enter our photo contest! Share your favorite food or farming photo that you’ve taken for the chance to win. A professional print of your photo may even be sold to the highest bidder at our annual Silent Auction to benefit the College Aggies Online program! Full details are available here: https://animalagalliance.org/resource/stakeholders-summit-photo-contest/.


Help us spread the word about Summit! If you refer a friend to attend the 2023 Summit who has never attended a previous Summit and they list your name as the person who recommended them when they register for the event, you’ll both be entered in a drawing to win a $100 gift card! Each referral will count as one entry and there is no limit on the number of entries for referrers. We will give away two $100 gift cards during the Summit – one drawing for referrers and one drawing for those who were referred. All registrations for the in-person event with a referral listed made until online registration closes on May 1 will be entered. Both the referrer and the person referred must be registered to claim the gift card.

About the Alliance:

The Animal Agriculture Alliance safeguards the future of animal agriculture and its value to society by bridging the communication gap between the farm and food communities. We connect key food industry stakeholders to arm them with responses to emerging issues. We engage food chain influencers and promote consumer choice by helping them better understand modern animal agriculture. We protect by exposing those who threaten our nation’s food security with damaging misinformation. Find the Alliance on Facebook, Twitter, Instagram, and TikTok.

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