Remember the old got milk commercials that got consumers excited about dairy?  Today, the big dairy campaign is known as “Undeniably Dairy”.  This is funded through the National Dairy Checkoff program, managed by Dairy Management, Inc (DMI).  Watch this brief interview with DMI Chair, Marilyn Hershey, and read more about DMI’s efforts to promote the industry in California Dairy Magazine.

With so many misconceptions about the dairy industry among the public and the growing gap between the consumer and the farmer, it is more critical than ever for the industry to reach out and educate consumers in their youth true facts about the dairy.  But we can’t very well bring all California students onto the dairy.  So how do we …

At several recent California dairy conferences, dairy producers have been urged to share their stories with the consumer public, rather than have their stories told incorrectly by those that know nothing about dairy.  One great aspect to share with the public is the great health benefits associated with consuming dairy products.  The Dairy Council of California is a great resource …

The California Milk Advisory Board does a lot to promote California dairy consumption, not only through consumer marketing, but also through the food service industry.  Watch this brief interview with Jennifer Giambroni as she shares their latest efforts and successes with the food service industry, and read more about it in California Dairy Magazine.

New research out of the University of Florida shows that cows subject to heat stress during their dry period will produce 8-10 lbs/day less milk on their next lactation. Other health impacts were also explored. Watch this brief interview with Geoffrey Dahl, professor at the University of Florida for more details, and read more about mitigating heat stress in California …

Free Money!  That’s what people want to hear.  Although nothing is free, there are a lot of great new government incentives available to dairy farmers to modernize their facilities with newer sustainable technologies that may not otherwise be affordable to invest in.  Watch this brief interview with Paul Sousa from Western United Dairymen as he shares, and read more about …

Not only in California, but the entire US dairy industry has been in an economic slump for a while, and it’s time for a change.  Lynn McBride, Executive Director of the California Dairy Campaign is rallying with other dairy organizations across the country to look to the prosperity of the Canadian dairy industry all these years, and begin to model …

Under the new California Federal Milk Marketing Order, dairy processors now have the option of whether to pool their milk (outside of Class 1 milk).  So what does this mean and how does it affect the industry?  Watch this brief interview with Annie AcMoody from Western United Dairymen as she explains.  Read more about it in California Dairy Magazine.

With a rising middle class in China, US dairy producers saw potential for a great marketing opportunities that has recently been shattered by the current international trade dispute.  With trade issues in Mexico as well, another big market for the the US dairy industry, there are big concerns as to how this will impact the industry in a time of …

With the recent conversion to a Federal Milk Marketing Order in California, dairy producers may notice some changes in the way they are paid?  Watch this brief interview with Annie Acmoody from Western United Dairymen as she explains some of the changes.  Read more about it in California Dairy Magazine.