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Taco Bell® Unveils Dairy-Based Beverage with Checkoff Support

Taco Bell is continuing its run of dairy-based beverages thanks to dairy checkoff support. The chain released the Island Berry Freeze that uses a shelf-stable creamer created by dairy checkoff scientists. It is Taco Bell’s third beverage launch featuring the dairy creamer, beginning with the Pineapple Whip Freeze in May of 2020 and the Mountain Dew® Baja Blast® Colada Freeze …

Dairy’s GENYOUth CEO Alexis Glick Ending Tenure

Alexis Glick will step down as CEO of the checkoff-founded GENYOUth organization on July 1 to pursue other opportunities.  During Glick’s tenure, GENYOUth has raised $200 million in support of programs that promote the health and wellbeing of youth, including the checkoff-founded Fuel Up to Play 60 program done in partnership with the NFL. Glick has helped develop partnerships with …

Giant Butter Sculpture Unveiled Themed “Harvesting More, Together”

American Dairy Association North East, in conjunction with the Pennsylvania Department of Agriculture, revealed the highly anticipated butter sculpture, a tableau that showcases the importance of dairy farming and the positive impact of urban gardens. “Harvesting More, Together” is the theme for the 31st butter sculpture. The sculpture depicts a dairy farmer in a rural community sharing a glass of …

Western Field Territories Realigned For USJersey Organizations

Neal Smith, Executive Secretary and CEO of the American Jersey Cattle Association and National All-Jersey Inc., recently announced changes in the western area representative territories. Effective January 1, 2022, Seth Israelsen and Rylee McCown have acquired additional states to their designated areas formerly covered by Flint Richards. Rylee will add Oregon and Washington to her current states of Arizona and …

Nightfood Wins Real CA Milk Excelerator Competition With Sleep Friendly Ice Cream Novelties

Nightfood claimed a sweet victory as grand prize winner of the Real California Milk Excelerator dairy innovation competition during a live pitch event. The competition, created in 2019 by the California Milk Advisory Board (CMAB) and VentureFuel to fuel innovation in new dairy product development, is a global search for the very best emerging products to bring to market using California milk and dairy ingredients. As …

12 Innovative Dairy Brands Head Into Virtual Pitch Semi Finals In 3rd Real CA Milk Excelerator Competition

The California Milk Advisory Board (CMAB) announced the schedule for the Real California Milk Excelerator virtual semi-finals, which will be held October 26th and 27th from 5-7 p.m. PST. The 3rd edition of the CMAB’s dairy product innovation competition partnership with innovation consultancy VentureFuel will bring 12 entrepreneurs together to pitch their functional dairy products for a chance at a …

Initiative Encourages Families to Create Fantastic Fall Flavors with California Butter

The California Milk Advisory Board (CMAB) announced today the launch of an October consumer promotion focused on Real California Butter as the foundation of the fall baking season. Featuring recipes such as Apple Brown Butter Crumble with Caramel Sauce and Poached Pears in Puff Pastry with Honey Whipped Cream, the month-long promotion will focus on creating delectable treats with classic …

U.S. Dairy Consumption Beats Expectations in 2020 and Continues to Surge Upward Despite Disruption Caused by Pandemic

The U.S. Department of Agriculture (USDA) released their annual per-capita dairy consumption data today and the story, despite major shocks caused by the COVID-19 pandemic, remains America’s growing love for dairy products of all shapes and sizes. The information from USDA’s Economic Research Service (ERS) adds 2020 data to an accounting of per capita dairy consumption dating back to 1975 …

Fuel Up to Play 60 Begins School Year with ‘Fresh’ Approach, Promoting Dairy

The dairy checkoff is positioning the farmer-founded Fuel Up to Play 60 program in a fresh way to help students and educators navigate the school year. Many teachers are looking for ways to engage students through curriculum and digital learning with an emphasis on wellness for minds and bodies. To meet these needs inside and outside the classroom, Fuel Up …

Ice Cream Sales and Production Hot Ahead of National Ice Cream Day

With National Ice Cream Day just around the corner, Americans are lining up at scoop shops and grocery checkout lines at near-record numbers to get their favorite flavors of ice cream. Recent data provided to the International Dairy Foods Association show hard ice cream production for the first five months of 2021 running ahead of last year when hard ice …

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