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Breakfast Carts to Serve 5+ Million Pounds of Milk Annually to 70,000 Students Daily

Grab-n-Go Breakfast Carts

GENYOUth, an organization founded through the dairy checkoff to help create healthier schools, is providing Grab-n-Go breakfast carts to Fuel Up to Play 60 schools across the country that will serve more than 5 million pounds of milk annually. GENYOUth – with financial contributions from private businesses – is supporting the installation of Grab-n-Go carts in more than 200 schools …

Swiss scientists played music to cheese as it aged – from Smithsonian.com

Swiss cheese

The creation of good cheese involves a complex dance between milk and bacteria. In a quite literal sense, playing the right tune while this dance unfolds changes the final product’s taste, a new study shows. Denis Balibouse and Cecile Mantovani at Reuters report that hip-hop, for example, gave the cheese an especially funky flavor, while cheese that rocked out to Led Zeppelin …

Cows and the Environment: A California Perspective

By: Dairy Cares There has been a recent surge of efforts to drastically change dietary choices in the name of environmental protection. These efforts often share a flawed approach, citing global greenhouse gas (GHG) emission statistics, to create alarm and encourage decreased consumption of meat, dairy, and other livestock products. They falsely imply that raising livestock, no matter where or …

Professional Basketball All-Star Al Horford Tips Off 2019 With ‘BUILT WITH CHOCOLATE MILK’™ Campaign

Al Horford

Horford Shares His Recovery Secret in New National Marketing Campaign WASHINGTON, Feb. 13, 2019 /PRNewswire/ — Professional basketball All-Star, Al Horford, has a strong history of battling in the paint, both offensively and defensively. A true triple-threat – scoring, rebounding and assisting – Horford has continuously played at a high level, earning the right to be named an All-Star five …

Global Dairy Market Update from California Milk Advisory Board

While California dairy producers have been experiencing continued lower prices for their product, there are some positive global trends dairy producers can look forward to as reported by John Talbot, CEO of the California Milk Advisory Board in a recent interview with California Ag Network. Watch this brief interview and read more about it in California Dairy Magazine. Don’t currently …

Animal Agriculture Alliance debuts Sustainability Impact Report

Report Highlights Animal Agriculture’s Commitment to Continuous Improvement Today, the Animal Agriculture Alliance released its “Sustainability Impact Report” focusing on animal agriculture in the United States. The report highlights how the animal agriculture industry shares the same values as today’s consumer with its never-ending commitment to animal care, environmental stewardship, responsible antibiotic use, food safety and nutrition. To access the …

Getting the Facts Straight on Dairies

The inaugural California Dairy Sustainability Summit in Sacramento last month was a big hit.  Conference presentations not only focused on what California dairy producers can do to increase their sustainability efforts, but also on how producers can better share their stories and correct some of the common misconceptions that have been circulating the public.  Check out this video with Frank Mitloehner, …

Senate Bill Changes Soda to Milk or Water for Kids Meals in CA Restaurants

CA Senator Monning has spearheaded a bill currently pending the governor’s approval mandating that all restaurants in the state offer healthier beverages like water and milk as the default for kids meals, rather than soda. Designed to address increasing childhood obesity issues and improve children’s diets, California dairy producers are also excited about the potential this has to increase milk …

CA Milk Processor Board & GALLEGOS United Launch Multi-Million Dollar Ad Campaign

“You Can Always Count on Milk” Targets California’s Influential Millennial Consumers The California Milk Processor Board (CMPB), creator of got milk?, together with lead agency-of-record GALLEGOS United, today is launching “You Can Count on Milk,” a new $16-million-dollar, statewide advertising initiative. Aimed at millennial families throughout California, the culturally-attuned campaign highlights universal truths about the everyday challenges kids face in …

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